Everything I know about getting in, in one guide.
Applying to a top European business school — HEC Paris, ESSEC, ESCP, EDHEC, INSEAD — for a MiM, MSc or another master’s, and not sure how to build an application that actually stands out? This is the complete roadmap: how to position your profile, assemble every part of your application, and write essays admissions committees remember. The view from both sides of the table.
One-time purchase · instant download (PDF + Notion) · 7-day money-back guarantee · fair PPP pricing by country
The videos, in order — plus the parts they can’t cover.
The 50+ free videos answer one question at a time. The guide is the whole system in one place, in the order you actually apply — with the school-by-school specifics and the ready-to-use outlines for 20+ prompts that were never going to fit in a video. If the channel helped, this is the structured version, so you’re not stitching it together yourself.
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- 50+ videos, 2M+ views — one question at a time
- The big-picture answers, spread across uploads
- Great for orientation and getting started
- The whole system in one place, in application order
- School-by-school specifics: HEC, ESSEC, ESCP, EDHEC, INSEAD
- Ready-to-use outlines for 20+ prompts — not on the channel
What’s inside the guide
Building a standout profile
What top schools are really evaluating — and how to make every part of your profile work for you.
- Academics & test scores — how much GPA and the GMAT/GRE really matter, what to aim for at schools like HEC and ESSEC, and how to address a weaker grade head-on
- Professional experience & internships — how much you actually need, school by school across HEC, ESSEC, ESCP, EDHEC and INSEAD, and how to build a story from internships or part-time work
- Extracurriculars & leadership — why self-started initiatives often matter more than formal titles
- International experience — the section that carries the most weight, and how to turn study abroad, foreign internships and travel into a global-mindset narrative
- Language skills & cultural adaptability
Putting your application together
The toolkit for turning your profile into a polished, consistent application.
- A standout CV/résumé — what makes one stand out, how to tailor it to each school, and a look at the exact CV I used to get into HEC
- Strong recommendation letters — who to ask, how to brief them, and what to avoid
- Acing the interview — the single most important question you’ll be asked, and exactly how to prepare for it
- A cohesive application — keeping your story consistent across essays, CV and recommendations
- Financing & scholarships — Eiffel, Charpak, Chevening and more, plus the France-only apprenticeship route that can cover tuition while you earn
Writing essays that get you in
My full essay guide, included — essays are arguably the most important part of your application, so they get a complete playbook.
- Three frameworks you can apply to almost any prompt — SRA (Story → Reflection → Action), PAS (Problem → Agitate → Solution), and AIDA, adapted for motivational essays
- How to write stories that stick — the handful of components that make a story memorable, even in two lines
- Ready-to-use outlines for 20+ of the most common prompts, grouped into motivational, career and personal essays — with what schools want to see in each
- You’re applying to a top European business school — HEC, ESSEC, ESCP, EDHEC, INSEAD and the like — for a MiM, MSc or another master’s
- You want one clear system for the whole application — profile, CV, recommenders, interview and essays — not scattered tips
- You’d rather learn the frameworks and write your own story than pay someone to write it for you
- You’re early enough to act on it — ideally before you draft your essays
- You want someone to write or edit your essays for you — this teaches you to write them; it’s a playbook, not a writing service
- You’ve already been admitted and just need visa or relocation help
- You’re targeting US MBAs — this is built specifically for European master’s admissions
- HEC Paris MiM ’21
- 760 GMAT · 99th percentile
- Former admissions-jury member
- Mentored 50+ applicants
- 2M+ views · 50+ videos
No fluff and no fake urgency — just the playbook, with a 7-day, no-questions money-back guarantee if it isn’t for you.
The essay section gives you outlines, advice and exactly what to include for each prompt — but not a full worked sample essay for every single question. It’s a playbook for writing your story, not a bank of essays to copy.
The cheapest part of your application.
The complete playbook — strategy and essays — yours to keep, with purchasing-power-parity pricing at checkout, free updates and a 7-day money-back guarantee.
A single call with an admissions consultant usually costs more than this whole guide — for a sliver of the ground it covers.
Tuition and a year of your life ride on getting the application right. The guide is the part that costs the least and changes the most.
If it shifts one decision — which schools, how you frame your story, what goes in an essay — it has already paid for itself.
What a mis-aimed application actually costs.
The guide is the cheap part. Here’s the other side of the ledger when an application misses — none of it invented, all of it the reason getting it right the first time pays.
- Application fees you don’t get back Most schools charge a non-refundable fee for every application — you pay it whether or not you’re admitted. Aim at the wrong schools, or apply underprepared, and that money is simply gone.
- A whole reapplication year Miss this cycle and the next intake is a year away: the entire application again — CV, essays, recommenders — and another twelve months before you can even start.
- A year of momentum, deferred A later start pushes back a year of post-MiM salary and career momentum you don’t get back — the quiet, largest cost of getting the application wrong.
Set against any one of those, the guide — the complete playbook, strategy and essays — is the cheapest insurance in the whole process.
Everything you get
- The complete guide A 43-page PDF covering all three parts — building your profile, assembling every piece of the application, and writing the essays.
- The full essay guide, included The B-School Application Essay Guide as a companion Notion page: three frameworks and ready-to-use outlines for 20+ of the most common prompts.
- Free updates, for good Every future revision of the guide lands in your hands at no extra cost.
- Fair pricing by country Purchasing-power-parity pricing is applied automatically at checkout, so the price adjusts to where you are.
- Instant access, any device Download the moment you buy and read it anywhere — no Notion account needed.
- 7-day money-back guarantee Not for you? Email me within 7 days and I’ll refund you in full.
- Secure checkout on Gumroad. You review the details — nothing is charged until you confirm.
- Instant download. The 43-page PDF and the Notion essay guide, the moment your payment clears.
- Yours on any device, for good. No Notion account needed, and every future update is free.
- 7-day money-back guarantee. Not for you? Email me within 7 days for a full refund.
Used by 50+ applicants
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Both sides of the table, in one guide.
The strategy to get admitted, and the words to write the essays — in one purchase.
Secure Gumroad checkout · instant PDF + Notion download · any device · 7-day money-back guarantee